27 Great Tools for Copywriters
After more than 12 years as a professional writer, I have more effective copywriting and SEO copywriting tools at my disposal than I could poke a stick at. Thought I'd share some... Click for the full article…

The Perfect IT Setup for Home Business – Part 1 of 3: Hardware
This article describes a combination of computer hardware and peripherals that will maximise the efficiency of your workplace Click for the full article…

The Perfect IT Setup for Home Business – Part 2 of 3: Computer Security & Disaster Recovery
No matter whether you’re a copywriter like me, or you’re in an entirely different field of work, if you rely on a computer, then you need to ensure that it’s secure and that you can bounce back should you be struck by ‘disaster’. Click for the full article…

The Perfect IT Setup for Home Business – Part 3 of 3: Miscellaneous Software & Services
A quick look at some of the vast array of miscellaneous software applications and services that will help you make things happen quickly and efficiently in your home business. Click for the full article…

12 Job Application Tips for Copywriters
This article is for any writer - experienced or not - who plans to apply for a copywriting job. It presents 12 tips (in order of importance) on how to apply in such a way that you stand a chance of making the shortlist. Click for the full article…

The Rise and Rise of Article PR - What are the Implications?
Already a very popular method of achieving a high search engine ranking, article PR (aka article submission) has now entered the mainstream. As such, its popularity is increasing at a dramatic rate. While this is great for SEO copywriters like myself, there are some side-effects that need to be addressed if article PR is going to remain a viable search engine ranking technique. This article discusses some of those side-effects, along with how they might be addressed. Click for the full article…

SEO to Become a Dinner Party Topic
Thanks to a ground-breaking agreement between Dell and Google, SEO may soon be a mainstream topic of conversation. Dell, the world's leading maker of personal computers, has announced that it is testing a pre-installed package of Google software, including a Google-powered Dell home page, Google Desktop Search, and a Google Toolbar. Click for the full article…

Americans Favor Internet Over TV, But Do They Trust Your Website?
The Center for the Digital Future today released its results for the fifth year of their project, "Surveying the Digital Future." More people are using the Internet for more things, more often, but even though it's their most important source of information, they don't trust much of what they read. Do they trust YOU? This article discusses the Center's findings, and provides some key information about how to make sure your site is one of the trusted ones. Click for the full article…

Jagger, Google Analytics, and the Future of Search & SEO
Two big things have just happened in Google-land: Jagger and Google Analytics. Together, these two events may have changed the face of search forever. Click for the full article…

Some FAQs for Aspiring Copywriters
I get an email at least once a week from aspiring copywriters seeking advice on how to get a foothold in the industry. It's obviously a popular topic, so I thought I'd put some of the more common questions and answers on paper in the hopes that it might provide a bit of an insight. Click for the full article…

The Basics of SEO - Some FAQs
Search engine optimization (SEO) is a foreign field to a lot of people. Rarely does a day go by when I don't get asked a few questions on the subject. So I've decided to post this FAQ article in the hopes that it will help people understand the basics, and make them a little more comfortable with the whole domain. Click for the full article…

Using Free Reprint Articles - Some Questions Answered
Is it true that using free reprint articles gets you a higher search ranking? If so, what page comes up in the rankings? The page containing the article or your Home page? And what about other websites that publish the article? Click for the full article…

Confused About Google's Index, Link Dampening, & No. of Links?
Unfortunately, there are a lot of fairly misleading articles out there. This article sets the records straight on a few important issues. Click for the full article…

An SEO Glossary - Common SEO Terms Defined
SEO practitioners tend to speak in a language all of their own which is virtually impenetrable to the layperson. This glossary seeks to remedy that situation, explaining specialist SEO terms in plain English. Click for the full article…

Google manipulates search results: A boost for small business?
Google is trialing an 'enhancement' to the way it displays its results. If a top ten ranking for your primary keywords has been eluding you, then read on! Click for the full article…

Get a top 10 ranking without paying a cent
A content rich website is almost guaranteed to rank highly. Want to know how you can get your content for free? Click for the full article…

Reprint articles hijacked by text link ads - Great for authors!
Did you know that publishers can turn any word within your free reprint article into an clickable ad? When clicked, the page is ‘hijacked’ and your article disappears! Click for the full article…

Article PR headlines – the reader is secondary
A great headline can be the difference between having your free reprint article published once (on your own website…) and having it published hundreds, if not thousands, of times all over the Internet. But the rules for headlines have changed... Click for the full article…

Is the Internet history’s greatest hoax?
For a while, the Internet and the World Wide Web promised to be the voice of the marginalized, the new democracy, the great equalizer. But was it all just the world's biggest hoax? Click for the full article…

How and when should I submit my website to Google?
Even if you haven’t built your site, or written an copy, or even thought about your content, submit your domain name to Google. Click for the full article…

Optimum SEO Keyword Density – A Real-Life Case Study
How many times should you use your primary keyword? This case study helps answer that question. Click for the full article…

PPC v Natural Search – A Cost Comparison Case Study
Is natural search more expensive than PPC? Certainly not! The following case study explains why. Click for the full article…

10 Things to Expect from Your SEO Copywriter
Ten things you have a right to expect from anyone wearing a name badge that reads “website copywriter”, “SEO copywriter”, “internet copywriter”, or “web copywriter”. Click for the full article…

Beat Google’s Dampening Link Filter with Article PR
Google may have introduced something called a “Dampening Link Filter” into its indexing algorithm. This article explains how you can avoid being penalized. Click for the full article…

How to Top Google with Article PR
Optimizing your site for keywords is easy. Generating links back to your site is much more challenging. But it can be done; and you don’t need a huge budget. Click for the full article…

10 Things You Should Expect From Your IT Copywriter
In order to write compelling IT copy, you need a professional IT copywriter. So how do you find one? The following 10 tips will give you a good understanding of the qualities to look for in an IT copywriter. Click for the full article…

Successful Documentation Projects – Part 1 of 3 – ‘Understanding’
So you’re responsible for managing a documentation project. Before jumping into the writing, it's a good idea to understand the scope of the project. Click for the full article…

Successful Documentation Projects – Part 2 of 3 – ‘Specifying’
You know who your audience is, what they’re trying to achieve, how the product enables them to achieve it, and what the audience requires of the help. Now it’s time to spec out your intentions. Click for the full article…

Successful Documentation Projects – Part 3 of 3 – ‘Writing’
So you understand your user documentation project and you’ve specced it out. Now you’re ready to write. Here’s some tips to help you on your way. Click for the full article…

Home Business PC Security for Dummies
The Internet is a powerful tool for home-based businesses. If used effectively, it can be your best friend; but if you don’t secure your computer, it can be your worst enemy. Here are some protection tips and links for the layperson. Click for the full article…

A Day in the Life of a Freelance Copywriter
Ever wanted a job where you could spend all day, every day, writing clever and inspiring prose? Yes? Well don't become a freelance copywriter! This article discusses 11 daily rituals involved. Click for the full article…

10 Tips for Aspiring Freelance Copywriters
Here are a few tips and FREE tools which I help most aspiring copywriters make the move into freelance copywriting. Click for the full article…

12 Handy Tips for Generating Leads through Cold-Calling
Cold calling can be a great way to generate quality leads. So you need to do it right. Following are some tips and FREE tools which will help you do just that. Click for the full article…

Successful websites don't set out to sell
Most vendors and service providers think of their website as a sales tool. But this is a fundamentally flawed perspective - adopt it at your peril. Click for the full article…

How to get your customers to trust your website
In the face of a declining trust in the Internet, there’s definitely value in creating a website which can be trusted by your visitors. But how do you do it? Click for the full article…

Web Copy – How Much is Enough?
These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a vital component of any website. But how much web copy is enough? Click for the full article…

Writing Benefit-Driven Web Copy – 4 Steps to More Sales
You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers? (Includes FREE templates.) Click for the full article…

SEO for CEOs – Search Engine Optimization Unmasked for CEOs
If you’re like most other CEOs, the term “search engine optimization” will mean very little. Either that or it means expense! But it doesn’t have to be that way… If you feel like you’re standing in a dark room handing money to strangers to get you in the search engines, then this SEO article is for you. Click for the full article…

Engage Your Customer – Write About Benefits
If you’ve ever sat down to write a sales letter and wondered how you’re going to grab your reader’s attention, or you’ve ever gone ‘round in circles writing draft after draft of web copy without ever hitting the mark, then this copywriting article is for you. Click for the full article…

.com Not Listed in Regional Yahoo? Don’t Despair!
If you’re a non-American business with a .com web address, and your regional Yahoo ranking is important to you, then my story might interest you. Click for the full article…

How to Make the Most of Your Website Copywriter
Understand the commercial realities of the copywriter, and your copywriting job will take less time, be frustration-free, be more engaging, and earn you more money. Click for the full article…

Writing SEO Copy - 8 Steps to Success
By following these 8 simple SEO copywriting guidelines, you’ll be able to overhaul the copy on your website ensuring it’s agreeable to both search engines and visitors. Click for the full article…

SEO Trade Secrets
8 Great Tools for Search Engine Optimization. Click for the full article…

10 Things You Should Expect From Your Website Copywriter
Before engaging a website copywriter for your next project, ask them whether they’re able to provide you with the following ten copywriting essentials… Click for the full article…

Writing Helpful Help
If you can tick every item in the following checklist, you’ll be well on your way to usable online help that both your readers and your managers will thank you for. Click for the full article…

Wording Up Your Website
Back to basics. Forget funky design, good copywriting is the key to a clear and intuitive website. Click for the full article…

Writing Newsletters – Tricks of the Trade
Follow 10 simple copywriting rules of thumb, and you’ll soon be writing great newsletters and reaping the rewards. Click for the full article…

35% Revenue Increase… from Your Website!
35% of visitors fail to achieve their goal when they visit company websites! By following 2 simple copywriting rules, you can increase your web-derived revenue by 1/3 or more! Click for the full article…

10 Feng Shui Tips for a Better Life
Ever walked into a house that felt like home? Ever reminisced about the best year of your life, and wondered why everything came together for you? It could be Feng Shui. Click for the full article…

Get On the Search Engines
Over 80% of Internet users find what they want using Search Engines. Will they find you? Click for the full article…