Search Engine Optimization / SEO Tutorials » Internal ranking factors

Seo and the Main page

admin — Wed, 03 Oct 2007 06:50:00 +0000

Optimize the main page of your site (domain name, index.html) for word combinations that are most important. This page is most likely to get to the top of search engine lists. My seo observations suggest that the main page may account for up to 30-40% percent of the total search traffic for some sites

One page – one keyword phrase

admin — Wed, 03 Oct 2007 06:49:30 +0000

For maximum seo try to optimize each page for its own keyword phrase. Sometimes you can choose two or three related phrases, but you should certainly not try to optimize a page for 5-10 phrases at once. Such phrases would probably produce no effect on page rank.

Avoid subdirectories

admin — Wed, 03 Oct 2007 06:48:40 +0000

If there are not too many pages on your site (up to a couple of dozen), it is best to place them all in the root directory of your site. Search engines consider such pages to be more important than ones in subdirectories.

Keywords in page names

admin — Wed, 03 Oct 2007 06:48:11 +0000

Some seo experts consider that using keywords in the name of a HTML page file may have a positive effect on its search result position.

Number of pages

admin — Wed, 03 Oct 2007 06:45:51 +0000

The general seo rule is: the more, the better. Increasing the number of pages on your website increases the visibility of the site to search engines. Also, if new information is being constantly added to the site, search engines consider this as development and expansion of the site. This may give additional advantages in ranking. You should periodically publish more information on your site – news, press releases, articles, useful tips, etc.

Keywords Meta tag

admin — Wed, 03 Oct 2007 06:17:51 +0000

This Meta tag was initially used to specify keywords for pages but it is hardly ever used by search engines now. It is often ignored in seo projects. However, it would be advisable to specify this tag just in case there is a revival in its use. The following rule must be observed for this tag: only keywords actually used in the page text must be added to it.

Description Meta tag

admin — Wed, 03 Oct 2007 06:16:08 +0000

This is used to specify page descriptions. It does not influence the seo ranking process but it is very important. A lot of search engines (including the largest one – Google) display information from this tag in their search results if this tag is present on a page and if its content matches the content of the page and the search query.

Experience has shown that a high position in search results does not always guarantee large numbers of visitors. For example, if your competitors’ search result description is more attractive than the one for your site then search engine users may choose their resource instead of yours. That is why it is important that your Description Meta tag text be brief, but informative and attractive. It must also contain keywords appropriate to the page.

«ALT» attributes in images

admin — Wed, 03 Oct 2007 06:14:48 +0000

Any page image has a special optional attribute known as “alternative text.” It is specified using the HTML «ALT» tag. This text will be displayed if the browser fails to download the image or if the browser image display is disabled. Search engines save the value of image ALT attributes when they parse (index) pages, but do not use it to rank search results.

Currently, the Google search engine takes into account text in the ALT attributes of those images that are links to other pages. The ALT attributes of other images are ignored. There is no information regarding other search engines, but we can assume that the situation is similar. We consider that keywords can and should be used in ALT attributes, but this practice is not vital for seo purposes.

Keywords in links

admin — Wed, 03 Oct 2007 06:12:31 +0000

A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank.