There are many possible ways to generate links. Some are dubious (like auto-generation software, and sites set up by webmasters simply to host links to their other sites) and I won’t be discussing them here. Others, like those discussed below, are legitimate.
Add your site to DMOZ & Yahoo Directories (and other free directories)
Check where your competitors’ links are coming from
Article PR - Write and submit articles for Internet publication
Swap links
Partner websites
Pay for links
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Yes! The ideal kind of links are those that:
come from relevant sites (sites which use the same keywords);
come from important sites (have a high ranking);
include your keyword as part of the visible link text;
include varying link text (not the same link text each time); and
come from a page that links to few other sites.
When a search engine sees a link which satisfies most or all of these conditions, it says, “Hey, this site must be credible and important, because others in the same industry are pointing to it.”
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Search Google for “www.yourdomain.com“. (Don’t search for “link:www.yourdomain.com” as this only returns a subset of the links to your site.) Then on the page that displays next, select “Find web pages that contain the term “www.yourdomain.com” “. When you do it this way, you’ll see all the pages that contain your URL. In most cases, the URL will be an active link (or at least it should be… if it’s not, you should ask the site owner to make it so). There are also some tools you can use.
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Think of the search engines as a big election. All the websites in the world are candidates. The links to your website are votes. The more votes (links) a candidate (website) has, the more important it is, and the higher its ranking. Link popularity is all about how many links you have, and how you can get more.
Links to your site tell the search engines how important your site is. They assume that if it’s important enough for a lot of other sites to link to, it’s important enough for them to display at the top of the rankings. Links are the single most important factor in ranking. Generally speaking, the more links you have to your site from other sites, the better your ranking.
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Search Engine Optimization (SEO) is the art of creating a website which is search engine-friendly. This means:
using the right words in your copy
using the right words in your HTML code
structuring your site properly
designing your site properly
Many people use SEO to also describe the other ingredient in a high ranking, ‘Link Popularity’.
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There are four main steps:
Step 1 - Use the right words on your website
Step 2 - Get lots of relevant sites to link to yours
Step 3 - Use the right words in those links
Step 4 - Have lots of content on your site & add more regularl
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No. The biggest concern for search engine companies like Google and Yahoo is finding content that will bring them more traffic (and thus more advertising revenue). In other words, their results must be relevant. Relevant results makes for a good search engine; irrelevant results makes for a short-lived search engine.
Most search engines these days return two types of results whenever you click Search:
Natural/Organic – The ‘real’ search results. The results that most users are looking for and which take up most of the window. For most searches, the search engine displays a long list of links to sites with content which is related to the word you searched for. These results are ranked according to how relevant and important they are.
Paid – Pure advertising. This is how the search engines make their money. Advertisers pay the search engines to display their ad whenever someone searches for a word which is related to their product or service. These ads look similar to the natural search results, but are normally labeled “Sponsored Links”, and normally take up a smaller portion of the window.
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IMPORTANT: You cannot pay a search engine in return for a high ranking in the natural results. You can only get a high ranking if your content is seen as relevant by the search engines. Search engines identify relevant content for their search results by sending out ‘spiders’ or ‘robots’ which ‘crawl’ (analyze) your site and ‘index’ (record) its details. Complex algorithms are then employed to determine whether your site is useful and should be included in the search engine’s search results.
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85% of all website traffic is driven by search engines. The only online activity more popular than search is email. 79.2% of US users don’t go to page 2 of search results. 42% of users click on the no.1 result. For the under-40 age-group, the Internet will become the most used media in the next 2-3 years.
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