Link text (anchor text)

The link text of any inbound site link is vitally important in search result ranking. The anchor (or link) text is the text between the HTML tags «A» and «/A» and is displayed as the text that you click in a browser to go to a new page. If the link text contains appropriate keywords, the search engine regards it as an additional and highly significant recommendation that the site actually contains valuable information relevant to the search query.

Written by admin on October 3rd, 2007 with no comments.
Read more articles on External ranking factors.

Related articles

No comments

There are still no comments on this article.

Leave your comment...

If you want to leave your comment on this article, simply fill out the next form:




You can use these XHTML tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong> .